"A household located in North London seeks an exceptional and experienced tutor to assist their most junior child on his initial journey to growing into an British gentleman."
Upon seeing this listing, you might easily miss the wording "beginning" as mere an expression.
However, it could be the most important element of this unique job advert, as it attempts to find a tutor for a 12-month-old.
Hundreds of responses have now been sent in since the anonymous family posted their request for the £180k-a-year tutor, who needs to be "an exceptional individual".
Over the last few weeks, the advert has attracted notice throughout the news, with numerous questioning why?
Progressive Approach
The CEO, head and founder of a global tutoring firm, which is assisting the family in their hunt, said that in spite of initial skepticism, he considered the concept "far sighted", and "progressive".
When he spoke with the family, he mentioned they recognized the unconventional character of their demand, and how young their son is.
But, they stated that they "preferred not to postpone any longer" to get a tutor, as they had waited until their firstborn was five, and by that age "cultural influence had by then become established".
What precisely did the family refer to by "cultural leaning"?
It's "all-encompassing", the expert responded. "The way you eat, the manner you speak".
He said the older sibling had absorbed "really subtle, unspoken signals" from the family, and had taken on their cultural habits. The family informed Adam they wished to avoid history to happen again with their infant.
The plan: To bring in a UK tutor, who must speak with RP, to shape the baby from the very start.
Natural Absorption
"A lot of the development at the start here is somewhat acquired indirectly," stated the CEO.
It's via this osmosis that the family are aiming the child will acquire the British traits they wish to impart.
Adam said the tutor must be an individual who went to "prestigious academies – the same kinds of schools as the family aspire to send their son to".
"The tutor just has to be the suitable individual, they'll be doing things they aren't even aware they're doing, just naturally," he added.
Money No Object
The family informed him the successful candidate should ideally also have knowledge of or passion in riding, winter sports, creative fields and instrumental training so as to inspire the child in a diverse set of passions.
Furthermore though, he stated the family wanted the tutor to enrol the child on a selection of classes so the child would be "horseback riding and picking up an instrument by the time they are around three years old".
In the family's view, assisting their son become a "British gentleman" will lead to achievement and open doors.
"Taking into account the rights and wrongs of that, because it's definitely a class statement," he adds.
But, in spite of all this tutelage in "Britishness", might the child pick up alleged cultural bias from the international family he resides with in any case?
"Yes", answered the CEO. "They understand this may not work, but they've just taken the view of, 'why not attempt it and we should start as early as we can', because the price of it is not relevant," he explained.
Idealistic and Unrealistic
A number of in the private teaching field who have similar doubts.
Peter Cui, CEO and founder of a tutoring service, who supplies personal educators, wrote that "the journey of embracing two identities, or actually, discovering oneself, is something that must be experienced personally, not engineered."
Peter wrote that he had relocated from Asia to the Britain at the age of childhood, and had been raised knowing and living two backgrounds. He progressed to study at the University of Cambridge.
"The concept that an individual can act as a representation of Britishness, someone who can possibly transplant the characteristics of a British gentleman to a 12-month-old child, strikes me as optimistic and impractical," he wrote.
"From my perspective, having a quintessentially UK tutor from babyhood will not instantly achieve the result they hope for.
"I never had that kind of mentor, and however I have been privileged enough to live several of the situations they desire for their son."
He added: "The truth is, self-identity should not be imposed from the outside; it must be embraced, and it must come from within."
Buying Britishness
Of course, UK identity is something Adam thinks can be taught – and commercialized.
"In my view the situation that the global community holds us in this regard is something that we should be cherishing|valuing|appreciating
