Users will soon have a updated setting that permits them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the platform revealed that it currently hosts over 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the coming weeks before a global release. This shift comes amid a increase in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
Recent reports that nearly one in 10 of the quickest rising channels on another major platform primarily display clips produced artificially. A significant portion of this output is considered low-quality AI content, a label for poor-quality, bulk-generated content that is often nonsensical or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, from AI artwork to educational videos, and we intend to provide users the option to increase or decrease of that, depending on their own choices,” said a platform representative.
Volume and Proportions
The platform announced that there are currently 1.3bn videos on its service identified as artificially created. In total, over 100 m media items are submitted to the platform daily, making AI-generated material a relatively small part of its complete catalog.
User Control Features
Viewers will be able to reduce or increase the amount of AI-generated videos they watch by opening the topic control setting in the app and choosing the AI content topic. Further subjects that currently be modified under the filter include politics, fashion, aesthetics, and choreography.
AI Disclosure Rules
Its guidelines oblige content makers to identify “realistic” AI-made content, and it bans dangerous deepfakes of public figures or crisis events. Any authentic-looking AI-generated clip that is not labeled can be removed under its community policies.
Additionally, the platform will from now on attach an AI-generated label to content produced via its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This measure is aimed to stop users from attempting to evade the tagging system.
AI Literacy Programs
The company is also launching a $2 million awareness program for professionals and groups to produce learning resources about responsible artificial intelligence. This program will assist charitable organizations specializing in training programming and robotics.
Moderation Strategy
The video-sharing app has justified its safety measures, following debate over proposals to lay off a large number of content moderators in Britain. It is expected to cut 439 jobs in its content moderation division in London, with trade unions and online safety experts expressing worry that people are being substituted by AI moderation.
A trust and safety lead clarified that staff-based oversight would continue to be important, but artificial intelligence can protect employees by filtering out the most graphic content prior to it is viewed by staff. TikTok stated a 76% decrease in explicit and harmful content seen by human moderators over the past year due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of harmful content as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
